MyWhoosh new partner of Flanders Classics
MyWhoosh, the free online cycling platform, is today announcing a partnership with Flanders Classics. The partnership covers the whole spring season, which starts next week with Omloop het Nieuwsblad and runs until Amstel Gold Race. Brussels Cycling Classic is also part of the collaboration, and later this year, the two parties will continue their collaboration during the cyclo-cross winter.
In this new partnership, MyWhoosh will be present throughout the spring, both at the opening classic next Saturday and during the sacred Flemish cycling week. With live product demonstrations, conversations with the community and giveaways, the engagement of cycling fans is at the heart of this new collaboration.
With MyWhoosh’s extensive presence during the spring cycling classics organised by Flanders Classics, this partnership brings cycling innovation to the Flemish spring, which is all about pure racing tradition.
We don’t want to sit behind a screen and say we’re part of the sport. We want to stand on the roadside, talk to people, hear what they think, and show them what we’re building
Matt Smithson, Director at MyWhoosh: “The Classics are cycling at its purest. Cobbles, wind, noise, suffering and fans who genuinely care. The holy week is where the sport breathes the loudest. The fans aren’t there for hospitality, they’re there because they love it. That’s the community we want to speak to. We don’t want to sit behind a screen and say we’re part of the sport. We want to stand on the roadside, talk to people, hear what they think, and show them what we’re building. MyWhoosh is free. It’s performance-driven. And it’s built for cyclists. Being here with Flanders Classics is about earning our place in the community, not assuming it. If you’re at Omloop, Amstel or any of the Flanders Classics races during holy week, come and say hello. We’ll be there.”
Tomas Van Den Spiegel, CEO of Flanders Classics: “A partner that is committed to engaging cycling fans pleases us greatly at Flanders Classics. We want to make every event in our portfolio a real experience. In addition, with its virtual platform, MyWhoosh also ties in with the pillar of innovation, a topic that is close to our heart at Flanders Classics, with our respect for the rich racing traditions.”
MyWhoosh will be present throughout the upcoming spring classics season with an activation during the classics. The exact details will be communicated in the run-up to each event.
